Fashion. Without
the shoot.
Runway films, campaign visuals and lookbooks generated with AI - for labels that want the look of a global campaign with the budget of a collection launch.
A campaign in any world you can describe
Fashion is the category where generative AI shows what it can do: a runway on a frozen ocean, a couture show in orbit, a 1990s street scene in Kodachrome. We have produced six AI fashion films so far, among them the Fratelli campaign and Interstellar Fashion Week.
For labels this means campaign visuals for every drop, season and market - without casting, travel, studio rental or weather.
What we deliver for labels
- Runway and campaign films - 30 to 90 seconds, cinematic, with sound design.
- Lookbook visuals - consistent characters wearing your actual pieces across scenes.
- Editorial stills - print-ready key visuals for magazines, retail and out-of-home.
- Social series - vertical clips for launches, Reels and TikTok.
- E-commerce videos - product-in-motion clips for shop pages.
Your pieces, not invented ones
Garments are integrated from your photos or 3D files so cut, fabric and colour stay true. Where absolute accuracy matters - e-commerce, catalogue - we combine real product photography with generated environments. Faces and models are synthetic unless you provide talent with consent.
Questions
(FAQ)Yes, with product references. We work from your photos or 3D files and check every shot for cut, fabric and colour. For catalogue-grade accuracy we combine real product shots with generated scenes.
A campaign film plus stills is typically ready within days after the concept is approved - fast enough to react to a drop, a season or a trend.
Both. The studio is in Business Bay, Dubai; clients are in the UAE and Europe. Work happens remotely with online approvals.
Send us three looks from the collection.
We come back with a concept board and a quote for the campaign.